In early 2011, I designed a mock pair of custom sneakers inspired by the hit AMC drama, Breaking Bad. At the time I was working for a small startup that was always on the lookout for "viral" opportunities, which was all the rage at the time.
What followed was a once in a lifetime experience resulting in the actual production of the sneakers, a mountain of exposure, personal commissions by the show's stars, and culminating with a visit to the set of Breaking Bad.